Chinu’s journey started at the age of 15 when her first job ever was to work as a Door to Door salesperson. This was one of the most challenging jobs but at that age, this was the best that she could get. Along the way she faced many challenges and for many years she did multiple part-time jobs thus working almost 16 hours every day.
She recounts that during her struggle period having 3 meals a day was a luxury for her and today she is the owner of Fashion Jewellery Brand RUBANS. It’s been a dream journey but success has not come easy, she says.  Rubans in some ways is the result of her 15 years of hardships and never give up attitude. From her childhood, she was always fascinated by the prospect of being an entrepreneur. She began her entrepreneurial journey with Fonte Corporate Solutions – a company that specialised in corporate merchandising. Within 5 years of operations, Fonte Corporate Solutions soon became the gifting partner of choice for UB, Sab Miller, ITC, Set Max, ESPN etc.
Currently, Chinu is focusing on expanding her product portfolio and entering the Luxury Fashion Jewellery market. The brand is also planning to get into strategic partnerships with other national brands to increase the reach.

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