Jo gets tough and challenges coaches to adopt a "no excuses" whatever-it-takes mindset, especially in the early years of building their business. She shares the importance of hustle periods, taking imperfect action, being resourceful about generating income, and operating with a relentless determination to find a way to make your coaching business thrive no matter what.Show Notes:[00:00:00] - Introduction[00:01:00] - The reality that building a coaching business requires intense periods of hustle and giving up things in the first 2 years.[00:02:00] - Key mindsets for success: The Hustle Mindset of concentrated, intense effort for periods, then recuperating.[00:03:00] - Example of Jo's recent 6-week launch period with intense, daily showing up.[00:04:00] - Embracing a "no excuses" mentality of "I can and I will - watch me."[00:05:00] - Getting past perfectionism/paralysis and taking imperfect action to build momentum.[00:06:00] - Balancing hustle with feminine receiving energy. Don't underestimate the power of short hustle periods.[00:07:00] - Jo's "Offer to Market in 30 Days" program that catapults clients forward through an intense 30-day sprint.[00:08:00] - The need to develop emotional capacity for hustle through doing it.[00:09:00] - You wouldn't stop/start this way in a job - be consistent with your business.[00:10:00] - Using accountability partners and planning to take imperfect action daily.[00:11:00] - Getting over the shame of making money outside of coaching when you need cashflow.[00:12:00] - Being willing to do things you don't love if needed to generate income for your business.[00:13:00] - Resourcefulness as a coach - finding creative ways to market, partner, create offers when resources are limited.[00:14:00] - Case study of a client getting a part-time coaching job alongside her business.[00:15:00] - The simple but not easy path of operating from "I'll find a way no matter what."[00:16:00] - Closing thoughts - tap into grit, resilience and a resourceful mindset.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.


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