If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.Key Timestamps[00:02:00] The Power of a Single Story[00:05:00] The “Bottle Effect” & Curse of Knowledge[00:07:00] The Accordion Principle[00:10:00] You’re Not the Hero[00:13:00] Choosing Your Story[00:17:00] The Sales Call Shift[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again“You are not the hero of your own story - your client is. And when you remember that, everything gets simpler and more effective.”The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again. Useful LinksRed door designs free resourcesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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