If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It’s perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth.Episode Highlights:[00:01:00] Concept 1: Your Ideal Customer Is More Important Than You Think[00:05:00] Concept 2: Value-Based Pricing[00:06:00] Concept 3: Evolving Your Offers[00:08:00] Concept 4: Full Commitment[00:10:00] Recap and Next Steps"Your ideal customer is more important than you think... Business is so much easier when you serve the right people." Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseOne-Stop Coaching Shop: Join the Waitlist Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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