In this episode, we sit down with Melissa Urban, the visionary and co-founder of the Whole30 diet, to explore the journey behind one of the most influential health movements of our time. Melissa shares the story of how a personal experiment turned into a global wellness phenomenon. We dive into the challenges she faced in the early days, the pivotal moments that helped transform Whole30 into a thriving business, and the changes she has made along the way.Tune in to hear Melissa's insights on building a brand that resonates, fostering a supportive community, and remaining true to your mission in the ever-evolving world of health and wellness. And don't forget to check out the latest edition of her book: The New Whole30! (You can find a link to the book in the Show Notes.)Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Melissa on Instagram: @melissau Follow Whole30 on Instagram: @whole30

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