Simon Sinek is one of Ben's favorite authors and speakers, and in his book The Infinite Game, he talks about how the game of business is never over. And a constant of that game is the idea of rivals. There are competitors who annoy us and competitors who challenge us - those are the worthy rivals. In today's episode, Ben breaks down that definition, and he challenges listeners to think about who their worthy rivals are. As always, you can follow along on your own planning journey by downloading the With Purpose planner at this link.

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