If you've ever felt overwhelmed by Google's ever-changing algorithm and wondered what it really takes to get your website to rank in 2025, this episode is a must-listen. Daniel Fava breaks down the major shifts in SEO that started back in 2024 and what they actually mean for private practice owners. Spoiler: it’s not about keyword stuffing anymore — it’s about creating meaningful, experience-driven content that connects with your ideal clients. From demystifying Google’s EEAT guidelines to explaining how engagement metrics and user experience now impact your rankings, Daniel makes SEO approachable and even (dare we say) exciting. Whether you're a DIY marketer or working with an SEO pro, this conversation will change the way you think about your website — and your content strategy. Ready to future-proof your practice online? Let’s dive in. 09:10 Understanding Google's EEAT Update 12:13 The Importance of Blogging and User Experience 20:42 Redesigning Websites for Better User Experience 24:08 The Importance of Blogging for SEO 27:27 Leveraging AI for Content Creation 28:41 Consistency in Blogging and Its Long-Term Benefits 30:34 Challenges from Corporate Mental Health Platforms 35:59 Conclusion and Final Thoughts Show Sponsor: Simplified SEO Consulting Are you tired of struggling to keep up with SEO and social media while running your practice? At Simplified SEO Consulting, we get it—because our entire team has degrees in mental health or real-world experience in the field. That means we understand your ideal clients, the ethical concerns of marketing therapy services, and how to craft content that truly connects. And now, we’re offering 10% off our brand-new Social Media Management Package for select clients in June—a savings of up to $480! With flexible pricing options to fit any budget, we’ll create a custom plan that meets your needs. Learn more and join our soft launch today! https://simplifiedseoconsulting.com/apply-to-work-with-us/ Daniel Fava's Resources Website Instagram YouTube Facebook Links and Resources Wise Group Practice Mastermind Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Summit

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