In today’s world, media is the lifeblood of politics, shaping narratives, building public perceptions, and deciding the fate of leaders. From traditional newspapers to the explosive power of social media platforms like Twitter, Facebook, and WhatsApp, politicians have an array of tools to connect with voters. However, this power comes with challenges—misinformation spreads rapidly, scrutiny is relentless, and one wrong move can go viral in seconds. Leaders like Narendra Modi and Donald Trump have mastered the art of leveraging social media to amplify their messages and create direct connections with millions, bypassing traditional gatekeepers of information. Yet, the true challenge lies in balancing authenticity with strategy, ensuring that media is a tool for empowerment rather than manipulation. RajaRao Pagidipalli reflects on how modern leaders must adapt to these dynamics, embracing the advantages while overcoming the pitfalls of this double-edged sword.

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