Erica and Jon Hayes are a husband a wife branding photography duo based out of Phoenix, AZ. They work with big brands, small brands, and personal brands by creating brand content that represents them and their ideal clients well.When planning for a branding session, you need to know not only your client (the brand) but also your client’s client. By identifying their ideal client, you can then create photos that will resonate with them and bring more value to Your client.In order to take pictures that will sell for your branding clients, you need to understand what common misconceptions their potential clients have about their brand.Preparing for your branding session by understanding the brand, their goals for the photos, how they will be used, and creating a shot list will make the shoot much smoother and streamlined. Not to mention, positioning yourself as a professional.Having a shot list set before the session will allow you to step completely into the creative space instead of constantly thinking about the next shot.Entrepreneurship is rollercoaster. The only ones who get hurt are the ones that try to get off the ride. The ups and downs of business can be scary, but if you hold on and push forward during the ride down, the odds are you’ll be going up another hill soon.Sponsor: TáveReceive an extended 60 day free trial of Táve at Lightdarkco.com/taveFind Erica and Jon atericaandjon.cominstagram.com/ericaandjonPlanning and Styling Course - Get 30% off at ericaandjon.com/lightdarkWhat Are We Loving?What Jon is loving:New Espresso MachineWhat Erica is loving:Books - Awakening Wonder by Sally ClarksonWhat John is loving:Tv Show - Ozark Season 4 (Netflix)We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.Follow us at www.instagram.com/lightdarkcowww.instagram.com/allheartphoto

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