Listen "Don't Confuse Strategy with Tactics (or with Garbage)"
Episode Synopsis
Several years ago, I read a review in a magazine for consultants of a new book by an “expert” who advises that since business now moves at the speed of light, the “old” strategic question of “where do you want to be X years from now?” must now be “where do you want to be a few days from now?”
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.