Cognitive Biases and Contracting

16/12/2025 4 min
Cognitive Biases and Contracting

Listen "Cognitive Biases and Contracting"

Episode Synopsis

When you’re negotiating for any agreement, any deal, especially one that is creating an ongoing relationship, which is the hot molten center of services agreements such as exclusive contracts, you not only want to, but you need to, play to human cognitive biases in establishing that relationship.