Under Armour and University of Wisconsin Badgers extend partnership for a decade, valued at $104.5 million. New deal includes direct cash payments, product provisions, and a $175,000 annual fund for student-athletes Name, Image, and Likeness initiatives. Under Armour aims to help Badger athletes build personal brands and connect with fans. Despite scaling back other university partnerships, Under Armour deepens commitment to Wisconsin, promising special uniforms for teams like womens hockey and volleyball.The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.

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