The recent struggles of the Wisconsin Badgers football team are not just affecting fans' spirits, but also the university's profits and the local economy. A new study found that the team's declining wins since 2017 could cost the university up to $20 million in annual profits and the local economy up to $160 million annually. The university's athletic department disagrees with the findings, but both sides understand the importance of the team's success. The team's decline started before the current coaching staff, and to reverse the trend, the athletic department is ready to invest more in finding and keeping talented players.The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.

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