Jordana Zeldin never thought she'd end up in sales. But really, who does? As Jordana shares in this episode of Winning as Women, she envisioned a career full of theatre, photography and art until she fatefully joined an art-tech startup in 2013. Ten years later, Jordana is a Co-Founder at the Practice Lab,   a cohort-based quarter-long sales training program for B2B Account Executives. She talks with host Jody Geiger about her experience as a sales coach, how curiosity and confidence go a long way in the sales cycle, and why salespeople should approach training like athletes and not through traditional role-playing activities.Host: Jody Geiger Production: Grayson OttenbreitCheck out past episodes and more great compete content like Winning as Women only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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