Send us a textOn the second part of our conversation, Dan Searing and I look at our primary topic through a whiskey soaked lens. The conversation explores the evolution of whiskey in the consciousness of modern consumers and utilizes rye whiskey as a key example on how awareness and palates evolve. One key topic is the influence of social media platforms as a new tool to reach new generations and sectors of the population that otherwise, wouldn't be exposed to the craft brands we love  to represent. Listen to Dan's music here. https://www.discogs.com/artist/969880-Dan-Searing and follow his spirits journey on Instagram @dansearing.Music credit: "Off The Path" by Macabe.

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