Greg chats with Marketing guru Christopher Lochhead and podcasting legend 'Follow Your Different' who shares part two of his incredible success journey in Silicon Valley, which led to powerful game changing business insights. These are captured in his first book 'Play Bigger' and his second book 'Niche Down', which is all about winning by focusing on the things you are great at! In this episode Christopher does a "live" Niching Down case study with Fuzion Communications as the subject matter and we get very reflective about what real success in life looks like. Enjoy the show! 

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