In this episode of Wildcast, host Eric Hunt interviews Matt Blymier, the Assistant Director of Athletics at Penn College. They discuss the multifaceted role of communications in athletics, the challenges of transitioning to NCAA status, and the impact of COVID-19 on sports. Matt shares his career journey from newspaper reporting to athletic communications, emphasizing the importance of strategic planning and branding. He reflects on memorable moments in Penn College athletics and offers advice for aspiring coaches and leaders.takeawaysCommunications in athletics encompasses various media forms.The role has evolved to include social media and video production.Transitioning to NCAA status was a significant challenge.COVID-19 presented unprecedented challenges for athletic departments.Strategic planning is crucial for institutional growth.Branding and logo redesign can enhance institutional identity.Building relationships with student-athletes is rewarding.Mentorship is vital for aspiring coaches and leaders.Adaptability is key in the ever-changing landscape of athletics.Memorable moments in sports can have a lasting impact.

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