There’s a graveyard of robotics companies—billions torched on beautiful demos we’ve all seen before, but never felt. This episode explains why the economics, the software, and the demand curve have finally flipped—and how Alloy plans to fuel the winners.Joe Harris returns to Wild Hearts—but this time as a founder. An engineer by training (ML for telecoms), operator by practice (Eucalyptus growth & product), and obsessive systems thinker, Joe unpacks why robotics is finally crossing from hype to inevitability. We trace the structural shifts powering the moment—collapsing hardware costs, foundation-model intelligence, and urgent customer pull—and the hard lessons from failed vertical farming plays that recalibrated what reliable automation actually demands. Joe introduces Alloy, a horizontal data and observability platform for robotics teams: find the 1% of mission data that matters, surface edge cases, track reliability toward “four-, five-, six-nines,” and shorten the loop from failure → fix → redeploy. If you’re building, buying, or betting on robots, this is the market map and playbook for the next decade.What you’ll learnThe three real drivers: cost curves, capability (VLM/VLA), and customer pullReliability as the business model: why 99% isn’t enough—and how teams get to 4–6 ninesData, not demos: robots emit GB/min; how to isolate the 1% that changes outcomesHorizontal vs. vertical: what failed in indoor/vertical farming and whyAlloy’s wedge: multimodal search (images, time series, logs), “scenarios,” alerts, and instant mission summaries to accelerate deployment and reduce unit costsTeam & culture: hiring for speed, humility, and learning in a field moving weeklyChapter guide (timestamps)00:00 First operator-to-founder return: Joe’s path (engineer → Atlassian → Eucalyptus → Alloy)02:00 Maker roots: coding tutorials at 12, early internet leverage03:30 Many small businesses → the “one-thing, 10–20 years” decision08:30 Why now for robotics: cost curves + reusable rockets as mindset shift10:45 Vertical farming post-mortems: unit economics, reliability, scale errors13:40 Reliability is everything: from 99% to 99.999% in the physical world15:45 The data firehose: GB/min, multimodal chaos, and missing tooling18:40 Operator-to-robot ratio as the core unit economic lever21:10 Selling into robotics: design partners, security, and data heterogeneity23:15 Common data primitives (perception, time series, logs) + ROS-driven formats24:30 Why LLMs aren’t enough: context-window limits & multimodal encoding27:00 Alloy’s product: natural-language search, similarity, “scenarios,” real-time alerts28:50 Instant mission summaries vs. days of manual analysis29:30 Edge AI tailwinds: Jetson class hardware, cheaper sensors (LiDAR/IMUs)30:30 VLAs explained: from perception → plan → act (and why smoothness matters)32:10 The pace of change: weekly breakthroughs, staying on the frontier33:40 Distribution & adoption: enterprise first; consumer follows reliability35:40 Safety and necessity: underwater, heavy industry, logistics37:15 Autonomy acceptance: the “first Waymo ride” unlock43:00 Ideal customers: high throughput, real deployments, cloud telemetry44:50 ICP discovery playbook: questions that qualify real readiness45:50 Team design: missionary talent, humility > hubris, learn-fast culture46:40 Macro lens: robotics as a deflationary lever & company formation boom48:00 Jobs & leverage: from decoding info → higher-order coordination50:05 The Alloy analogy: the coal-shoveler that keeps the engine running

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