Welcome to an engaging episode of Wicked Thoughts, hosted by Fleire Castro, founder and CEO of DashoContent as she and co-host and Chief of Staff, Charlene Virlouvet, sits down with Monica Ortega of Women in AI PH. From teaching herself to code as a kid to becoming a powerhouse in tech marketing, Monica shares what it really takes to make AI work for growing businesses. They dive into the good stuff: How startups can punch above their weight using AI, what happens when companies lean too hard on automation, and why building inclusive tech communities matters. Plus, Monica gets real about avoiding the common pitfalls of AI tools while keeping your brand's unique voice intact. KEY TOPICS Monica's career journey: From coding at 11 to AI-focused marketing The role of AI in streamlining and scaling marketing for startups Challenges in over-reliance on AI tools and maintaining branding control Building inclusive AI-driven communities through Women in AI Practical tips on integrating AI into marketing workflows effectively Monica also shares actionable advice on using AI tools responsibly and the importance of fundamentals—like understanding your ICP and strategy—before implementing AI. Discover how startups can leverage AI to compete with enterprise-level players without losing control over branding and messaging. RESOURCES & LINKS Monica Ortega LinkedIn: Monica Ortega LinkedIn Fleire Castro LinkedIn: Fleire Castro LinkedIn Event Organizer: DashoContent Supported by: The Company Cebu, Third Team Media, DashWork, Dasho AI Catch the latest insights and strategies from industry experts to stay ahead in the AI-powered marketing landscape. Visit dashocontent.com for more resources and updates!

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