ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Branding Framework - Positioning Model"
Episode Synopsis
On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.
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Brand Definition:
A brand tells a story that builds a relationship between a customer and product.
Positioning Model Questions:
In simple terms, how do you describe your product or company?
How does it benefit customers?
How do you define its personality?
---
Brand Definition:
A brand tells a story that builds a relationship between a customer and product.
Positioning Model Questions:
In simple terms, how do you describe your product or company?
How does it benefit customers?
How do you define its personality?
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In God we trust