In this episode, I welcome Isaac Oppenheim, CEO of Zida, to discuss revolutionary solutions for overactive bladder (OAB). Isaac shares his personal motivation behind developing the Zida control sock, a device utilizing percutaneous tibial nerve stimulation designed to provide an accessible and effective treatment. We delve into the challenges of existing OAB treatments, patient-centered care, and the impactful results of clinical trials showing an 80% success rate in symptom relief. The conversation also explores the integration of neuromodulation, lifestyle changes, and pelvic floor therapy as comprehensive approaches to managing OAB. Emphasizing the importance of accessibility, we discuss the device's design, ease of use, and affordability through various purchasing options, including Medicare. Join us as we explore these innovative solutions aiming for 100% symptom improvement and the future of personalized medicine in treating overactive bladder. Zida website https://livezida.com/TimeLine:00:28 Introduction to Overactive Bladder 00:59 Isaac Oppenheim's Background and Inspiration 02:21 Developing the Zida Control Sock 09:12 Clinical Trials and Success Rates 11:43 User Experience and Practicality 13:46 Innovative Technology in Textiles 16:10 Understanding the Fit and Sizing 16:57 Overactive Bladder: Prescription vs. Over-the-Counter 17:19 The Importance of Doctor-Patient Communication 18:17 Challenges with Overactive Bladder Treatments 20:46 Insurance Coverage and Costs 25:06 How the Zida Control Device Works 27:09 Future Goals and Research 29:04 Conclusion and Final Thoughts

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