In this engaging conversation, Jen interviews Erin Condren, a successful entrepreneur known for her lifestyle planning and organizing business and her creative line of life planners and organizers sold in retailers all over the country. Erin shares her journey from launching her business out of her home to selling it during the pandemic, emphasizing the importance of passion, purpose, and the challenges women face in balancing career and family. The discussion highlights the significance of planning, organization, and the necessity of keeping one's dreams alive, even amidst life's challenges. Erin opens about her new venture, Stuga, a vodka brand rooted in her family's history. She discusses the challenges and joys of entrepreneurship, the importance of collaboration, and how personal growth often comes from navigating difficult transitions. The conversation emphasizes the significance of finding purpose in change and the power of creativity in business.

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