ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Simplifying Billboard Advertising with Shane Hutton"
Episode Synopsis
Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising. Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies.Takeaways “If you are trying to sell somebody and you are not showing them an ad then you are selling them a ghost. They don’t know what they are buying.” ~Shane HuttonEach second, visual, and word counts when you are creating an ad. Keep it simple and easily comprehensible at a glance. Own that one idea.Make advertisements easily digestible by simplifying a bold idea into something that is visually compelling and evokes an emotional response.Mini digital billboards are a captivating way to display spec ads to an existing or prospective client.LinksLinkedIn: https://www.linkedin.com/in/tshanehutton/Tasty Ad: https://www.tastyad.comSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiLike learning about advertising? Learn more about Streaming TV at stateofstreaming.com
More episodes of the podcast Where DOOH Meets AdTech
Big Happy teaches us about How to Drive Performance Outcomes with Definably Great Creative
22/07/2025
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers
29/10/2024
In God we trust