In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.Takeaways Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.Mobilads generates impressions by tracking their drivers’ location and people through anonymous cellphone demographics or behavioral data.After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.LinksLinkedIn: https://www.linkedin.com/in/craig-andrew-cook/Email: [email protected]  Company: https://www.mobilads.coPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the showLike learning about advertising? Learn more about Streaming TV at stateofstreaming.com

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