“A shorter journey; a healthier planet; more jobs in the USA. Buy an American product today.” In this episode of OOH Insider, Don Rongione, President and CEO of Bollman Hat Company, educates us on the importance of buying American-made products to strengthen the American dream.Bollman Hat Company was founded in 1868 by George Bollman. Located in Adamstown, PA, they are America’s oldest hat makers. They are customer-driven, team players, think and act like owners, value respect, and strive for excellence.Support the American Made Matters movement on November 19th by purchasing at least one product made in the USA.Takeaways Due to the jobs that are required to support manufacturing, American-made manufacturers create 3.5 residual jobs per manufacturing job. This supports local communities and strengthens the American dream.Products made in the USA promote stronger communities. It boosts the economy, is sustainable, and creates jobs.When connecting with consumers, be innovative in regards to products and how you market.People want to connect with brands on a personal level. Brands that tell stories that resonate with their target audience are more relatable and sustainable long term.LinksLinkedIn: https://www.linkedin.com/in/don-rongione-54041a5/Company: https://www.bollmanhats.comAmerican Made Matters: https://www.americanmadematters.comSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiLike learning about advertising? Learn more about Streaming TV at stateofstreaming.com

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