The world's most watched speech is Steve Jobs' Stanford speech. His message: "Stay hungry. Stay Foolish." In 2005 Steve Jobs made a low-key speech at Stanford University that was one of the first examples of going 'Viral'. Over 100 million people have watched it. In this episode of the What's Your Message? podcast, we examine why it's so compelling, with a focus on the structure of ideas: How structure helps bring ideas to life. The power of the 'start' and the 'end'. How messages help you sort your ideas when planning a speech or presentation.

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