Behind The Scenes of a Competitive Go-to-Market Strategy | What’s Your Edge?

What's Your Edge?
30/09/2025 26 min
Behind The Scenes of a Competitive Go-to-Market Strategy | What’s Your Edge?

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Episode Synopsis

Laura Patterson sits down with Doug Norton, CMO of Inspire Semiconductor, to explore the real-world complexities of launching a breakthrough product in the high-performance computing space. Doug takes us behind the scenes of a Go-to-Market strategy and the importance of mapping the ecosystem, focusing on customer needs, and engaging partners early.

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