In this episode of “What’s the Startup?!”, we dive deep into the world of customer discovery—a critical process that can make or break your startup. Join us as we explore what it truly means to understand your customers’ needs, motivations, and behaviors. We’ll share practical examples, like the fascinating story of milkshake marketing, and how Sprocket’s own youth programs benefited from rigorous customer discovery. Whether you’re just starting out or looking to refine your product, this episode will equip you with the tools to test your assumptions, avoid bias, and build something your customers will love. Tune in to learn how to move beyond guesswork and start making data-driven decisions that drive success. Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.Ready to check out the space? Book a tour with Tiffany, our Community Coordinator! Got a business idea? Apply for a mentorship session with one of our experienced mentors! Stay connected and join our growing community on Instagram for the latest updates, inspiration, and behind-the-scenes looks at what’s happening at Sprocket. Let’s turn your ideas into reality—together!Sprocket is proud to be supported by Team Kentucky, the Commonwealth's Cabinet for Economic Development. Learn more about their initiatives and resources at ced.ky.gov.

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