Kevin Sanderson is the Founder of Maximizing Ecommerce, which helps people launch and grow an e-commerce business. He is also the Vice President of Marketing at My Amazon Guy, a full-service Amazon agency increasing sales through traffic and conversion improvements. Kevin has been selling on Amazon since 2015 and has worked for two Fortune 500 companies and a rapidly growing insurance agency. As a self-proclaimed Amazon, e-commerce, and marketing nerd, he hosts the Maximizing Ecommerce podcast to help entrepreneurs optimize their Amazon businesses. In this episode… When it comes to selling and advertising on Amazon, there are numerous strategies and tools to optimize sales growth, so it can be tricky to determine the best path forward. Today's guest offers valuable tips and shares what to avoid when maximizing growth on the platform. Amazon selling and advertising expert Kevin Sanderson warns against capitalizing on every recommendation you receive from others, as it can lead to contradictions and impede business growth. Instead, he advises specializing in one strategy, such as PPC or ChatGPT, to control business outcomes and provide exceptional shopping experiences. Additionally, if you want to diversify your product offerings, it's essential to understand Amazon's rules and regulations to avoid account deactivation. For instance, instead of incentivizing reviews or manipulating Amazon's algorithms, you should place customers on an email list and leverage Amazon-sanctioned support to ensure your products reach your audience and entice satisfied shoppers to leave positive reviews. In this episode of What The Teck?, Rolando Rosas and Dave Kelly talk with Kevin Sanderson, the Founder of Maximizing Ecommerce, about how to optimize your Amazon business. Kevin explains why Amazon sellers should specialize in one area, when to send external traffic to Amazon, and his thoughts on influencer product marketing.

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