Stephen G. Pope is the Founder and CEO of SGP Labs, which helps businesses create, scale, and distribute persuasive video content to build an audience. He helps busy people and organizations build automated content systems through coaching, consulting, and done-for-you solutions. Before SGP Labs, Steven founded and sold Project Ricochet, where he helped startups, mid-sized, and large companies create custom software to innovate, streamline, and grow their companies. In this episode… Video content creation is necessary for audience retention, yet many people feel insecure on camera, while others don't have time to put in the effort. With so many content forms and mediums and seemingly a lot to learn, what are some best practices for creating engaging content? If you're short on time, Stephen G. Pope suggests appearing on podcasts. If you spend between two and three hours a week recording video interviews, you can repurpose the content for short-form TikTok videos. Even though longer podcasts may not receive many views, the condensed versions you share on social media will engage audiences on multiple platforms. The more videos you create and share, the more confidence you'll gain. Eventually, you can generate fresh content that showcases your personality and conveys a meaningful story. Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly speak with Stephen G. Pope, Founder and CEO of SGP Labs, about modern-day content creation. Stephen explains the importance of storytelling in content creation, how social media content creation encourages confidence, and tips for generating and optimizing short-form content.  

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