Felecia Freely is a Senior Software Engineer at Capital One, a designer, writer, and content creator interested in social constructionism, sociology, philosophy, and technology. As a mid-tier influencer, she has over 400K followers on TikTok. Felecia creates educational and entertaining content, focusing on complex topics by referencing famous thought experiments, theories, and awe-inspiring stories that encourage a deeper understanding of society. In this episode… When creating content on TikTok, many users don't understand its unique algorithm and, as a result, struggle to engage audiences. So, how can you effectively leverage this social platform to produce compelling content? According to influencer Felecia Freely, TikTok's algorithm differs from other platforms. Instead of displaying content from followers, it curates videos based on the content you've previously encountered. To ensure your videos reach new audiences and optimize engagement rates, it's essential to post multiple topics and themes per day. By structuring your content, you can compare statistics on each video to determine an effective strategy.  In today's episode of What The Teck? Rolando Rosas and Dave Kelly talk with Felecia Freely about programming TikTok's algorithm to maximize audience engagement. Felecia explains the ripple effect, how TikTok is revolutionizing content on social media, and shares tips for structuring content to affect audience psychology and maximize views.

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