Charinna Kushnir is the Executive Vice President of Sales at Data Canopy, a company that offers infrastructure as a service to deliver data center solutions for the new economy. In her role, she has increased Data Canopy's sales productivity and improved vendor and client relationships. With more than 20 years of experience in channel sales, Charinna specializes in helping clients architect customized solutions focused on each company's individual needs, budget, and future goals. Before Data Canopy, she was the Director of Channel Sales at Momentum Telecom. In this episode… As remote work becomes mainstream, traditional hardware systems and antiquated servers are struggling to handle the demand. Cloud environments provide viable solutions to organize workflow, yet many businesses have preconceived notions about them and often fail to consider data security, costs, and servers. So what should you know about migrating to the cloud, and how can you maximize its full potential? According to Charinna Kushnir, the average lifespan of a conventional server is three to four years. The cloud offers more resiliency and efficiency since you don't have to handle equipment failure. But it's critical to consider the overhead maintenance associated with cloud environments. For instance, many companies struggle to disseminate their data upon migration. So Charinna recommends allocating your workload to both public and private cloud environments to reduce egress fees. Additionally, while cloud servers provide greater security than on-premises systems, you must invest in disaster recovery plans to avoid costly data breaches. By optimizing your cloud environment, you can boost ROI and focus on scaling your business.  In this episode of What The Teck? Rolando Rosas and Dave Kelly sit down with Charinna Kushnir, Executive Vice President of Sales at Data Canopy, to discuss key considerations for migrating to the cloud. Charinna also talks about providing top-notch customer service, how social media promotes brand recognition, and the importance of a disaster recovery plan.

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