Cultivating an Equitable Environment for Caregivers

24/10/2022 1h 1min
Cultivating an Equitable Environment for Caregivers

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Episode Synopsis

Tara Campbell Lussier is the Founder and Realtor at Pearson Smith Realty, a full-service residential real estate brokerage firm. As a serial entrepreneur, she is the former Founder and CEO of Arrow, an employer-sponsored family benefits platform she built from ideation through scaling. Tara has been named both a Loudoun 40 Under 40 honoree and a DC Power Woman of Tech by DCA. Her accomplishments have been featured in several local publications, including the Washington Business Journal, Northern Virginia Magazine, and Loudoun Now. In this episode… The pandemic has created a greater demand for family benefits in the workplace. Employers must accommodate the need for child and family care to maximize team productivity and retain talent. So, what services can you provide to increase your ROI on top talent? Former doula and family leave advocate Tara Campbell Lussier observes that caregivers experience burnout from working long hours and caring for their families. To mitigate this burnout, she advises employers to add or expand care benefits to include cash subsidies, remote work, and mental health and family leave. By fostering a family-friendly culture that focuses on the integration of DEI (diversity, equity, and inclusion), you can increase employee productivity and attract and retain talent. In this episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Tara Campbell Lussier, former Founder and CEO of Arrow and the Founder and Realtor of Pearson Smith Realty, to discuss the importance of family care and benefits in the workplace. Tara explains FamTech, how remote work benefits women seeking fertility treatments, and the need for paid family leave.

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