Dr Mansoor Ahmed-Rengers is the founder of Frankli and OpenOrigins and a researcher at the University of Cambridge. In this episode he discusses how to combat media manipulation tools such as deepfakes and generative AI. Mansoor predicts that once the hype dies, AI-generated content will be seen as cheap and derivative and that prestige brands will want to distinguish themselves by showcasing human-made content. Brands that completely divest from old school, non-AI ways of creating content will realise it was a massive mistake in a matter of 3-5 years. Further Reading:frankliapp.comwww.openorigins.com

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