Christine Russo, creator of What Just Happened, sits with Matt Merrilees, CEO of Global-e, to explore how cross-border ecommerce is being reshaped by rising tariffs, regulatory shifts, and the demand for profitable international expansion. Merrilees outlines how Global-e helps brands navigate the complexities of global commerce while maintaining customer experience and profitability.Key Discussion Points:Tariffs and Profitability ModelingMerrilees explains how Global-e helps brands assess and manage the impact of changing tariff landscapes by running market-by-market profitability analyses before launching international sales. This helps brands avoid surprises and maintain margins while expanding globally.One Integration, Global ReachThe Global-e platform allows brands to sell into multiple international markets through a single integration, managing everything from duties and taxes to returns, payments, and compliance. This simplifies cross-border selling and supports both DTC and localized fulfillment models.AI for Operational EfficiencyAI is now embedded across all departments at Global-e, from customer service to marketing to tech development. Merrilees notes that AI is being used to streamline operations and enhance scalability, positioning it as a strategic lever alongside tariff navigation.

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