What Human And Technical Skills Will Matter Most To B2B Marketers?

What It Means: A Forrester Podcast
07/03/2024 26 min
What Human And Technical Skills Will Matter Most To B2B Marketers?

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Episode Synopsis

What skills and competencies will B2B marketers need most to succeed in the future? In this episode, Principal Analyst Naomi Marr and VP and Principal Analyst Katy Tynan discuss what’s driving the need for new technical and human skills and how to close the gap.

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