In a world where the term 'innovation' risks becoming a buzzword, understanding its true essence is crucial. Joia Spooner-Fleming, a seasoned innovation executive with a decades-long track record of developing people and products at Procter & Gamble, joins the show to discuss what innovation looks like in practice.Throughout the process of transforming ideas into value, it's critical to distinguish invention from innovation. Joia emphasizes that true innovation requires a solution that is not only novel but also significantly improves upon existing alternatives.------------------------------------------------------------Episode Guide:0:00 - Intro0:57 - What is Innovation?2:48 - Market's Feedback Loop4:53 - Decision Making Process6:18 - What isn't innovation?8:11 - Human Curiosity and Solution9:41 - Organizational Innovation10:32 - Holistic Innovation Strategy14:43 - Sustainability Innovation17:31 - Innovation in Life25:00 - Advice to Innovators------------------------------------------------------------Joia Spooner-Fleming is an innovation executive and independent consultant, after a 22 year successful career with P&G.  Most recently she was R&D VP for Gillette.  Joia has a proven track record of transformational innovation leadership and results.  She is adept at partnering with leaders across the business to build unified strategies that capitalize on emerging trends and grow brands. Joia excels at building innovation organizations. She holds a chemical engineering degree from MIT.  Outside her professional life, Joia is a voracious reader, devoted mother of two children, and loves walking with her dog.More about our guest:Joia Spooner-FlemingOUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management

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