LinkedIn—it’s not just an online résumé. It’s a platform for storytelling, visibility, and connection. When used strategically, it helps decision-makers, partners, and allies find you, learn from you, and amplify your work. RALLY's Kaitlin Funaro chats with the pod's favorite digital expert Elyse Dickson Becker and thought leadership extroidinare René Verma to break down all the essentials of LinkedIn — from what the algorithm rewards, to the role of video, visuals, and engagement, in just 15 minutes (well, almost!).In This Episode:What quality thought leadership looks like on LinkedIn Practical tips to make your posts stand out The value of engagement: commenting, sharing, and interacting to boost your presenceVideo? Photos? Emoji lists? What kind of content the algorithm rewards Why the "golden hour" of a LinkedIn post is so important for visibility : How the LinkedIn algorithm works in 2025LinkedIn Algorithm Explained & How It Works What LinkedIn Golden Hour Algorithm Means for Early EngagementAbout RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us: wearerally.com Follow us on LinkedIn Follow us on Instagram Do you have an idea for an episode or want to connect with us? Say hello at [email protected].

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