Consumer ninja: Loyalty programs

Wendy Knowler is the Consumer Ninja
20/03/2024 12 min
Consumer ninja: Loyalty programs

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Episode Synopsis

Wendy Knowler takes Ray White through the 2023/4 Loyalty Whitepaper stats.Annually, Cape Town-based TRUTH partners with BrandMapp to produce the LoyaltyWhitepaper, revealing South African adults' participation in loyalty schemes and theirpreferences. The report surveys over 35,000 adults with a monthly household income of R10,000 or more.See omnystudio.com/listener for privacy information.

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