From creative brief, to group brainstorm, to presentations to the client team and beyond, the Libretto team are experts when it comes to naming fundraising campaigns, initiatives, and organizations. In this episode, Ian, Madison, and Tiffany talk about the creative process of "Themestorming" and the joys and challenges this facet of our work presents. Mentioned in this episode: Neal Kane's thoughts on Naming: Part 1, Part 2 Libretto's Names and Themes The Bullet Journal Method by Ryder Carroll The Checklist Manifesto by Atul Gawande PicklePlay.com (referenced as Pickleballers.com in the episode) Barbarian Days: A Surfing Life by William FinneganHosted by Ian Sutherland, Madison Hunt, and Tiffany CarlsonProduced and Edited by Tiffany CarlsonMusic by Coma-Media, via Pixabay© 2025 Libretto. All Rights Reserved.

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