In this episode, I share how to use cognitive biases to create raving fans and cult-like loyalty in your business. This isn't just theory—think about how Taylor Swift built a community that proudly calls themselves Swifties. I'll break down four powerful cognitive biases that you can start applying this week to build a brand people are obsessed with. By the end, you'll know: Which bias best fits your brand How to practically use it And how to create superfans who stick with you for the long term Ready to build a community that buys from you over and over again? Let's dive in.

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