In this high-energy episode of Well Coached, Chris sits down with Coach Michael Burt, the former championship basketball coach turned business strategist behind The Greatness Factory. Coach Burt breaks down his signature concept of "prey drive"—the instinct to pursue what you want with intensity—and how to activate it in yourself and your team. He shares lessons from coaching elite athletes, working with high-performing entrepreneurs, and building a brand centered on discipline, confidence, and boldness. Whether you're leading a business or leveling up personally, this conversation will push you to stop playing small and start thinking like a pro.

What You’ll Learn in This Episode:


What “prey drive” is—and how to activate it in life and business

How Coach Burt translates athletic mindset into business performance

Why boldness, discipline, and confidence are the foundation of greatness

How to build a personal brand that reflects purpose and power

What it takes to coach others into clarity, action, and results


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