Listen "Episode 9 - Create an Ideal Customer Avatar"
Episode Synopsis
Who is your ideal customer? Now that you know a bit more about your audience, it's time to create an Ideal Customer Avatar (ICA). The ICA is a detailed profile of one representative of your target audience. You'll use the ICA to guide decisions when it's time to create your brand and content.
More episodes of the podcast Website Success with Chrissy Rey
Local SEO Secrets
17/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.