The big American comics are having problems and need some advice to get back on their feet. By looking at their distribution models, how they fail to use cross-platform promotion, and the businesses they ignore to their disadvantage, how they could be doing better is considered. Why spinner racks won't help is discussed as well as why some adopting some aspects of the manga business model would work while other aspects wouldn't. The success of indy comics is looked at and why not all of their tactics would work for the bigger companies.

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