Joe Soto here, founder of the Joe Soto Project, I am going to talk to you about something that is important for anyone who has investments or who is thinking about investing and wants to maybe hire some help to open up an investment account.

One of the biggest misconceptions is that all financial advisors are created equal. When you're talking to a real financial adviser/planner; they're going to spend a lot of time trying to get to know you as a human being and make you feel at ease.   It is important to receive empathy from your Financial Adviser.

Another misconception is that all Financial Advisers are trustworthy, it’s so important that you do your research, it is advisable to use Google and search for BrokerCheck to do research as many issues can be avoided if you follow this step because if you're dealing with somebody who is a crook, it's often going to show up in their background.

Don't ever do anything that does not feel right when it comes to financial decisions.

The point is that you want to understand at a high level what a financial advisor and the rules of the industry so that you have a good understanding of who you're dealing with.

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