ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Harnessing the Pain-Pleasure Principle for Motivation"
Episode Synopsis
Buck takes a detour from his usual topics to dive into self-help, focusing on the "pain-pleasure principle" as a key driver of human behavior. He explores how our actions are often motivated by the desire to avoid pain or seek pleasure and shares practical strategies for rewiring these associations to break bad habits and adopt positive ones.
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