The Hidden Cost of ‘Free Marketing’: What Landlords Must Know Before Leasing

Wealth Coffee Chats
17/09/2025 13 min Episodio 905
The Hidden Cost of ‘Free Marketing’: What Landlords Must Know Before Leasing

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Episode Synopsis

"Free marketing" might sound like a sweet deal from your property manager—but is it actually costing you thousands? In today’s Wealth Coffee Chat, Cass Charleston unpacks the hidden risks behind zero-cost marketing offers, and why poor leasing campaigns often lead to extended vacancies, lower-quality tenants, and lost rental income. Learn what to look for in a proper marketing strategy, how to reduce vacancy risk, and why quality campaigns always pay for themselves.

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