Blogs don’t have to be boring (or just endless walls of text stuffed with keywords). In this episode, we’re joined by Cath Lyon, a B2B content strategist who knows how to turn plain old blogs into real engines for growth.Cath walks us through the practical stuff that actually matters like how to pick topics people care about, write posts that sound human, and structure your content so it’s easy (and fun) to read.If you’ve ever stared at a blank page wondering “What should I even write about?” or hit publish only to hear crickets, this episode is packed with advice you can actually use to get people reading, engaging, and coming back for more.Shout outs this episode go to:Google analyticsMill Media (Cath's fave blog)Hemmingway editor (A brill writing and reading editor)

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