If you’ve been lurking on LinkedIn, unsure whether to hit “post,” this episode is for you.In this convo, Naoma and Kelsie break down what a personal brand really is, why it matters, and how to build one that feels authentic (not cringey). They get into the actual ROI of showing up online, from warmer leads and faster sales to better talent and unexpected opportunities.Whether you're a founder or an executive your personal brand walks into the room before you do.You’ll learn:Why people remember people, not logosHow a personal brand shortens the sales cycleThe hidden ROI (think: speaking gigs, partnerships, better hires)How to start without being overwhelmedWhat to do if you’re afraid of being “too self-promotional”How to create consistent content that still feels like you

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