In this episode, we’re exploring a concept that completely changed the trajectory of my business. When my wife and I stepped out of daily operations of our school to focus on growing the business, I needed a way to ensure our team could deliver the same care and empathy we did. That’s when I created a framework to view our business through the eyes of our customers.We’ll break down the six key stages every customer goes through:Awareness, Consideration, Purchase, Onboarding, Retention, and Advocacy.And most importantly - how to create meaningful moments of impact at each step.By improving your customer experience, you can attract more students, retain them longer, and turn them into your biggest advocates. Tune in to learn how to create a journey your customers will never forget!

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